The design of a website plays an important role in determining its page ranking. In fact, a number of designers offer SEO services as a part of the package that people venturing into the online forum can opt for to get maximum value for their money. Look for an SEO Web Design package that includes designing flash video-enabled website along with an animated flash logo and covers all the basics of search engine optimization when it comes to making the site search engine friendly for the key phrases that you want to target.
An experienced web designer can design an attractive website for you that is not only apt for your business but easy to navigate for the visitors as well as search engine crawlers. Moreover, he or she can help you plan your SEO exercise and select the most popular search terms for the optimization of your home page and other relevant pages. A good web designer knows how to strike a balance between under optimization and over optimization and can ensure high rankings and thus higher visibility of your website.
Some common on-site optimization techniques used by designers include the correct use of HTML markups and peppering target keywords in the title tag, main heading, page url as well as the first paragraph of the text. In addition to that, a good website designer pays due attention to internal linking and site structure and searches and fixes any broken links. The off-site optimization of a site is largely dependent on the quality of on-site optimization services offered by the designer or developer as an optimized site finds it easier to get back links and social bookmarks that contribute further to its ranking. Keeping these SEO basics in mind can help in creating a website that will enjoy a high page rank.